Beskidzkie Łakocie — Packaging Redesign
I was responsible for redesigning the Beskidzkie Łakocie packaging range, including supporting promotional materials and preparing the final artwork for print production.
The main objective was to refresh the product's visual identity and improve its shelf visibility within the sweet snacks category.
I introduced a clean, light colour palette and a distinctive mountain landscape illustration, reflecting the Beskidzkie brand's visual identity and its associations with nature.
The typography combines a playful, approachable character with a contemporary look, creating packaging designed to appeal to both younger and adult consumers.
Before & After
