Before & After
Soleo — Brand & Packaging Redesign
The goal of the Soleo redesign was to create a modern, approachable and flexible packaging
system suitable for different international markets.
system suitable for different international markets.
I developed a distinctive visual identity that combines a consistent brand character with the flexibility
to adapt across product categories and markets.
to adapt across product categories and markets.
Every graphic element, including the custom lettering, icons and illustrations, was hand-drawn by me,
giving the brand a unique, crafted feel while maintaining a fresh and contemporary look.
giving the brand a unique, crafted feel while maintaining a fresh and contemporary look.
