Minions — Packaging & Promotional Materials
I was responsible for the creative concept, graphic design and production-ready artwork for a licensed range of Beskidzkie snacks featuring Minions characters, including pretzel sticks, crackers and pretzels.
The project covered packaging design and a wide range of supporting marketing materials, including point-of-sale displays, retail stands, shipping cartons, print advertisements and promotional graphics.
The designs were developed to maintain a consistent visual identity while meeting the licensing requirements for Minions characters and branding.
Beyond the creative work, I managed the technical preparation of production files and coordinated the printing process, working directly with printers and suppliers.
My responsibilities included checking colour accuracy, reviewing print proofs and overseeing the implementation of the designs to ensure consistent quality across the entire product range.